NorthstarCOMPANIES

HOSPITALITY | MANAGEMENT | PLATO | NOMAD

A clear direction.
A greater horizon.

Experienced leadership. Connected businesses.
Practical solutions for the places people stay, live, and work.

Explore Northstar ↗
GO FURTHER TOGETHERDiscover ↓

ONE FAMILY. DISTINCT PERSPECTIVES.

Experience is our foundation.
Execution is our promise.

Northstar brings hospitality management and advisory, PLATO, supply, and operating technology under one roof. Each business has its own focus. All share a belief that good judgment matters most when it leads to action.

OUR COMPANIES

Distinct expertise. One Northstar standard.

START WITH WHAT YOU NEED

Where are you
headed next?

Choose a starting point. We’ll help you find the right people and resources.

TECHNOLOGY WITH PURPOSE

More clarity.
Fewer missed handoffs.

NOMAD and PLATO bring information, responsibilities, and people together around the work that needs to happen.

Meet our platforms ↗
CRE News Today 2026-10-29
Article

Hotel Property Improvement Plans: What Buyers Should Resolve Before Closing

Hotel PIPs / preclosing acquisition diligence

Read at publisher ↗
Tourism Reporter 2026-10-23
Article

When the Hotel Is Busy but the Debt No Longer Works

Refinancing, debt maturities and capital requirements

Read at publisher ↗
Marty McDaniel, CHA

LEADERSHIP

An operator’s perspective.
An owner’s accountability.

Marty McDaniel, CHA

Chairman & CEO. Second-generation hotelier. 38 years of leadership across operations, development, turnarounds, and complex ownership environments.

Meet Marty · Board leadership ↗

Let’s find your way forward.

Start a conversation ↗
NOMAD cinematic mountain welcome screen

NOMAD / GO FURTHER TOGETHER

A clearer view.
A new horizon.

Meet the technology connecting our people, priorities, and next steps.

Explore NOMAD ↗

Meet our founder ↗